5 Powerful Marketing Strategies To Sell Your Property
If only selling your property was as easy as calling a real estate agent. In today’s real estate market, it’s just not enough to call a good realtor.
Real estate is getting more complicated and competitive so it is important to have a good marketing strategy for your property.
Having a consistent and professional marketing strategy can:
- Attract more buyers to your property
- Catch the eye of other agents who in turn will recommend the property to their clients
- Attract other clients to hire your realtor
This win-win strategy is beneficial to all parties especially because it will reduce your stress while helping you meet your goal of selling your property.
Here are 5 powerful marketing strategies to help sell your property quickly and easily:
1. Professional Pictures
For buyers, their first contact with your house is a photograph. Posting photographs is a very common practice when you want to list your house on sale. Always have high quality photographs that show your property in good light. If you can afford it, hire a professional photographer to take photos.
But don’t just stop there; add a few extras like a floor plan of your house or a rendering if you’re posting it on newspaper or flyers. These additional touches will give potential buyers more information and will help to increase their curiosity of your property. It will also entice them to visit it or give your realtor a call for a private showing.
2. Property-Specific Websites
Another way to go the extra mile is by creating a property-specific website. Posting on real estate website is great but your ad moves to the bottom every time somebody posts a new property for sale. To avoid “upping” your property frequently so that it gets seen, you can point them to a property-specific site so that they can browse your property to their content.
One of the advantages of making your own site is that you can add more details and information. You can put up as many photos as you want or even write a history of the property. The goal of this strategy is to make your house easy for buyers and realtors to locate.
3. Print Marketing
Many realtors and house sellers forget that print marketing is also necessary. It is a big mistake to limit your marketing to social media and the internet because there are people who don’t access these sites regularly. Good examples of print marketing include newspaper ads, flyers and colorful brochures. You can distribute flyers around your neighborhood to advertise the sale and distribute brochures during house opening so that potential buyers have access to your property details and contact information that they can take home.
4. Social Media Marketing
The reaching power of social media cannot be underestimated. Realtors use social media not only to connect but also to network with clients and other realtors. Aside from having a long reach, advertising on social media is a cost-effective way of reaching a big audience. It is also a good platform for contacting potential buyers, answering questions and exchanging information.
5. Staging
Staging can help your property look its best during its selling phase. According to Real Estate Staging Association, a professionally staged house spends 73% time on the market. A professionally staged house can attract more buyers because they find it easier to visualize themselves moving in and living there. While it does not always guarantee a higher selling price, the higher turnaround time of the property is usually enough to entice sellers to stage their property in the hopes of speeding up the selling process.
If you’re looking to sell your property, a marketing plan or strategy gives you and your realtor a good marketing guideline to follow. Having a clear shared path with your agent is like having an instruction manual for success. A good marketing strategy for selling your property can help you see the big picture and help you make better real estate decisions.
Looking for more tips on selling your property? Learn more here. Alternatively, call Gold Path Real Estate at 612-758-0071 today to help you with your real estate needs.